The Loyalty Foundation
The Loyalty Foundation (TLF) serves as the heart of our charitable endeavors, enabling donations to reach community charities nationwide, including vital organizations like the Surf Life Saving Foundation and Community Living Association. Our unique partnership model empowers our hospitality partners to nominate their local community charities, with TLF’s independent board carefully vetting each nomination. My Coffee Counts then facilitates the seamless flow of donations from these businesses to the deserving charities, creating a powerful cycle of giving and positive impact across the country. For more details, please visit their website.
Surf Life Saving Foundation
My Coffee Counts proudly supports Surf Life Saving Foundation because they not only enhance water safety at our beaches but also play a crucial role in disaster response, such as flood relief, and promote water safety education in regional communities. Their commitment to safeguarding lives and fostering a culture of safety aligns perfectly with our mission. For more details, please visit their website.
Community Living Association
The Community Living Association is at the forefront of fostering inclusivity and empowerment. Their Nundah cafe, Espresso Train, not only serves up great coffee but also provides a platform for individuals with diverse abilities to gain meaningful employment, showcasing their dedication to inclusivity. This incredible organization’s employment programs are a testament to their commitment to building stronger, more inclusive communities. Visit their website to learn more about their inspiring work. For more details, please visit their website.
Providing for “Origin” embodies the heart of our mission. Beyond delivering fantastic coffee experiences, we’re committed to supporting the farmers at the source of our beloved brews. A portion of all donations raised through our charity partners is dedicated to providing these farmers with a hand up, not a handout. These funds are deployed to enhance the price at the farm gate, introduce new equipment, and offer training to improve farming practices. This holistic approach fosters sustainable, ongoing economic benefits, enabling farmers to achieve better yields, quality, and safety, while strengthening the roots of our coffee origins.
Can I nominate my own charity?
Yes! Head over to the Loyalty Foundation and nominate your charity of choice.