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Why My Coffee Counts & purposePOS?

Our mission is twofold: to save businesses money and to support Australian community charities sustainably.

By providing businesses with a unique software solution, we empower them to contribute to charitable causes without compromising their bottom line. Through our platform, charities gain access to a steady and ongoing source of donations, fostering positive change in our communities

What is My Coffee Counts

At My Coffee Counts, we are more than just a software solution. We are a passionate team of experts hailing from diverse backgrounds in technology, hospitality, and finance. Together, we have united under a common goal: to reimagine Australia’s charity funding model for the better.


Which charities do you support?

Venues can nominate their charity of choice to the head charity – The Loyalty Foundation – whose independent board vets and approves new charity partners, or they can support any of our existing charity partners, including Surf Life Saving Foundation, Community Living Association.

Who is The Loyalty Foundation (TLF)?

The 2019 Australian bush fire relief appeals went viral and global.   Huge amounts of money streamed into small charities, and unfortunately, some funds we trapped inside of great causes, but with surplus donations that couldn’t be sent to other charities with different services that were underfunded.  This meant many recipients in need of that funding missed out. 

So, The Loyalty Foundation was founded to solve the problem of how to get donations to charities nationwide and as nominated or needed. 

How do I nominate my favourite charity?

Venues can go to The Loyalty Foundation (TLF) website and complete the nomination form.   The My Coffee Counts team will reach out and start the process of preparing the Charites accreditation nomination paperwork for the TLF board to review, approval and setup into the MyCC system.

How do charities sign up?

Charities can head over to The Loyalty Foundation (TLF) website and complete the nomination form or reach out directly to the My Coffee Counts team @ [email protected] or 1300 225 767

Point of Sale (POS)

Built-in: Order Management, PreOrder, and Loyalty

Low Transaction Fees & a portion of all transaction fees donated to charity.


Take or Donate: Turn free loyalty products into donations

Donate Only: Your customers’ loyalty translates into charitable donations from your business.


PreOrder: Order on the go and pick up.

Order@Table: Order in store, from your seat.

Supporting Charities

The Loyalty Foundation
Surf Life Saving Foundation
Community Living Association
Your nominated local Charity